With Alice, in Through the Looking Glass, we analyzed the construction of identities from the binomial self-designation - hetero-designation, based on the dual logic in which the identity configuration is inserted and we examined the access to the media and the public sphere. The leap to self-designation involves the transit from the object to the subject, the reformulation of the “space of equals” and the elimination of “ identical space”. The Web offers new opportunities for recognition and self-designation. In that sense, with Alice, we analyze the mediatic “forest” that lies across the screens, to glimpse which space is reserved for the marked minority groups, to see how the media tribunal appoints or allows them to be appointed.