The logic of the prosumer reproduces the dichotomous thinking, creating the false appearance of overcoming a dual reasoning that blurs in the aporetic neologism. What is new in prosumer?, has the pioneering critique from the wreader been carried beyond?, does the consumer become active and does the producer lose agency?, or are we in front of a third figure that redefines the classic roles?, does the produser fall in the same conceptual hole that prosumer? To answer the suggested questions, we will review theories about the prosumer: a study from production to prosumption, and from prosumption to production of users.