The paper explores the new forms of organizing the social sphere from the key of hybridization. The object of analysis is placed on the interrelationship between the public and private sphere in the context of blographic narratives. The paper specifically focuses on the movement of public to private and the resulting transformations, putting forward two conflicting interpretations called: spectacularization and politicization. In the course of the paper an ad hoc survey of blogs is taken as a starting point and a corpus of selected personal blog is semiotically analyzed.